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The next generation of B2B sales and B2B marketing technology is here with big data, predictive analytics and predictive lead scoring SaaS applications from Lattice Engines. Lattice brings every relevant buying signal into comprehensive cloud-based, predictive analytics apps that are deployed via the web, mobile device, CRM, or marketing automation platforms. Stop guessing and start relying on easy-to-use data science to improve lead generation, MQLs/SALs, retain customers and win more deals.
big-data-for-sales   predictive-analytics   marketing-software   marketing-automation   b2b-marketing   predictive-lead-scoring
Hinzugefügt am 27.06.2013 - 11:29:36 von sjessi10
Kategorie: Business
http://lattice-engines.com
 
 
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Preparing your Enterprise for AI: Lessons from predicting sales for B2B
Artificial Intelligence (AI) lurks behind consumer applications, often without the end-user’s knowledge. From identifying images to recommending friends to serving the right ad, web-scale data has rendered many old algorithms (e.g., neural networks) potent and capable of beating humans at similar tasks. But what about the Enterprise, where the last big wave of intelligence was […] The post Preparing your Enterprise for AI: Lessons from predicting sales for B2B appeared first on Lattice Engines.
05.10.2016 - 17:52:30
http://lattice-engines.com/blog/preparing-your-enterprise-for-ai-lessons-from-pr ...
 
In the Land of AI, Context is King
The world is going full-on AI. In our personal lives, tools like Apple’s Siri, Amazon Alexa and Google Now are becoming more mainstream (my Mom, for instance, is now using Siri to make calls, find out directions, etc). The same has been happening in the B2B world. I’m sure by now, you’ve heard of Salesforce’s […] The post In the Land of AI, Context is King appeared first on Lattice Engines.
04.10.2016 - 23:09:22
http://lattice-engines.com/blog/in-the-land-of-ai-context-is-king
 
Leveraging Predictive Technologies for Account-Based Marketing
Learn how predictive analytics can be applied throughout the process of developing and implementing ABM strategies to increase precision and drive efficiency. The post Leveraging Predictive Technologies for Account-Based Marketing appeared first on Lattice Engines.
22.09.2016 - 21:48:47
http://lattice-engines.com/blog/leveraging-predictive-technologies-for-account-b ...
 
Making the Case for Predictive Marketing and Sales
Many companies out there are asking, what can predictive do for me? A recent webinar with SiriusDecisions Sr. Research Director Kerry Cunningham, Infer Sr. Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels. Let’s […] The post Making the Case for Predictive Marketing and Sales appeared first on Lattice Engines.
22.09.2016 - 02:51:22
http://lattice-engines.com/blog/making-the-case-for-predictive-marketing-and-sal ...
 
Get the Inside Scoop on Account-Based Everything
Account-Based Marketing (ABM) has been the hot topic in the marketing technology community for the past 12 months, but in reality, companies should be talking about Account-Based Everything (ABE). Because true account-focused programs are bigger than just marketing, they are integrated efforts between marketing, sales, and sales development teams. During a recent webinar Jon Miller, CEO […] The post Get the Inside Scoop on Account-Based Everything appeared first on Lattice Engines.
09.08.2016 - 23:19:34
http://lattice-engines.com/blog/get-the-inside-scoop-on-account-based-everything
 
Fix your Funnel with Predictive Marketing and Sales
While it may be hard to believe, Q4 is just around the corner. And since Q4 is historically the biggest quarter for most sales teams, now is the time for companies to identify any issues with their revenue funnel, and determine ways to fix those problems so Q4 is a runaway success, not a flop. But […] The post Fix your Funnel with Predictive Marketing and Sales appeared first on Lattice Engines.
20.07.2016 - 01:26:49
http://lattice-engines.com/blog/fix-your-funnel-with-predictive-marketing-and-sa ...
 
Security Never Takes a Holiday
We’ve been hearing an increasing number of questions about data security, specifically about security certifications. People want to understand what certifications are out there, and why companies need to have them. So we wanted to set the record straight on what exactly those security certifications cover when it comes to company data. Does purchasing a […] The post Security Never Takes a Holiday appeared first on Lattice Engines.
23.06.2016 - 16:56:28
http://lattice-engines.com/blog/security-never-takes-a-holiday
 
Scaling ABM with Predictive Analytics and Marketing Automation
We’ve been talking a lot lately about the importance of scaling your ABM programs to your top 500 or 5000 accounts. Why are we so focused on this? Because organizing your team around a key set of target accounts helps aligns sales and marketing against the same metrics, increasing value for the company through improved […] The post Scaling ABM with Predictive Analytics and Marketing Automation appeared first on Lattice Engines.
14.06.2016 - 20:58:04
http://lattice-engines.com/blog/scaling-abm-with-predictive-analytics-and-market ...
 
 
 
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