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The next generation of B2B sales and B2B marketing technology is here with big data, predictive analytics and predictive lead scoring SaaS applications from Lattice Engines. Lattice brings every relevant buying signal into comprehensive cloud-based, predictive analytics apps that are deployed via the web, mobile device, CRM, or marketing automation platforms. Stop guessing and start relying on easy-to-use data science to improve lead generation, MQLs/SALs, retain customers and win more deals.
big-data-for-sales   predictive-analytics   marketing-software   marketing-automation   b2b-marketing   predictive-lead-scoring
Hinzugefügt am 27.06.2013 - 11:29:36 von sjessi10
Kategorie: Business
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Combining Storytelling and Science to Create Real Revenue
As little kids we’re often told we’re more ‘right brain’ or ‘left brain’ – essentially you’re more analytical and science driven, or you’re more creative and artistically driven. But while its fine for people to skew more in one direction, it’s a mistake for companies to lean too far either way, as they can negatively […] The post Combining Storytelling and Science to Create Real Revenue appeared first on Lattice Engines.
01.06.2016 - 01:42:34
http://lattice-engines.com/blog/combining-storytelling-and-science-to-create-rea ...
The Next Generation Platform for Account-Based Everything is Here!
The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.”  B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. Given that just 1% of leads turn into revenue, it’s no surprise that sales and marketing are looking for different approaches to success. […] The post The Next Generation Platform for Account-Based Everything is Here! appeared first on Lattice Engines.
24.05.2016 - 16:36:44
http://lattice-engines.com/blog/the-next-generation-platform-for-account-based-e ...
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